Who Are You Talking To?

August 4, 2010

“And I was going to….

but there was something stuck in my….

however, when you look at it, this way…

Hello? Hello? Are you even listening to me?

Have you ever been in a situation where you found out you were talking to yourself the whole time? Well, unfortunately, it is a frequent mishap that plagues many journalists: although you may think that a reader, viewer or listener is paying attention, they may as well be turning the other way from boredom and disinterest. Thus, it is important to know your audience. Beforehand, know who you’re intending to write, shoot, or talk with and use an approach that will get your audience to listen. Especially with news briefs, this may mean that you will have to be concise and to the point; however, a story that is more of a feature piece will need more than just the factual substance. Try varying your story with quotes from different sources. Be playful with your style.  Most importantly, make the story relevant to your audience and hit home to them. Try localizing international and national news headlines and finding the angle that effects them. Make the story matter.


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